Business Forum on AI & Digital Transformation | Museu do Oriente


26 Feb 2026  
CCPH CCLBL AI DIGITALTRANSFORMATION

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The Câmara de Comércio Luso‑Belga‑Luxemburguesa (CCLBL) is pleased to invite its network to join the CCPH for a dedicated morning session on Digital Transformation and Artificial Intelligence, two forces rapidly reshaping organizations across all sectors.

Portugal’s AI adoption continues to accelerate, with companies of every size embracing new technologies and rethinking their processes. This session offers a valuable opportunity to hear directly from leaders who are navigating these changes and driving innovation within their organizations.

🎤 Member Speakers
We are delighted to highlight the participation of three distinguished speakers from CCPH member community:
José Cruz, COO, Aubay
André Cabral, Country Manager, Philips Portugal
Guus van Waardenburg, Digital & Technology Director, Central de Cervejas e Bebidas / Heineken

🌟 What to Expect
Across industries, organizations face similar challenges: adapting quickly, implementing AI responsibly, managing cultural change, and preparing teams for a digital future. This session creates the ideal environment for open dialogue, experience sharing, and collective learning.

🗓️ Program
09:30–10:00 — Welcome Coffee & Networking. A moment to connect with fellow members and professionals engaged in digital transformation.
10:15 — Presentations (in English). Three concise talks (10 minutes each) covering:
Implementing AI solutions
Leading digital transformation initiatives
Managing organizational and cultural change
Lessons learned from ongoing innovation journeys
45‑Minute Roundtable Discussion Moderated by Maria Monteiro Ribeiro, Head of Marketing & Communication at Aubay. A dynamic conversation exploring obstacles, opportunities, and strategic priorities, with active participation encouraged.

We look forward to welcoming you to a morning of inspiration, exchange, and meaningful discussion at the Museu do Oriente.

Organized by CCPH, in collaboration with the Câmara de Comércio Luso‑Belga‑Luxemburguesa (CCLBL).