PodCast - Joeri Billast & Jo Smets - Nearshore meets AI

Together with our member Joeri Billast, Future CMO, Web3 specialist, and AI & Marketing guru, we walk the floor at Web Summit.

Joeri sat down with Jo Smets, president of the Portuguese Belgian Luxembourg Chamber of Commerce and founder of BluePanda, to unpack how nearshoring and AI are reshaping CRM, marketing, and team delivery across Europe.

We start with clarity on nearshoring: why time zone, culture, and communication speed beat cost alone, and how that proximity pays off when you’re wiring AI into daily work.

The conversation pivots to trust and governance: practical ways to protect data, when on‑prem makes sense, and how to use EU AI Act guidance without stalling innovation.

Looking to modernize without losing your team’s identity? You’ll leave with a plan for small wins, a lens for tool curation, and a sharper view of where marketing is headed next.

For more, listen to the podcast attached...